ANNUITAS

MARCH 19, 2020

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Growth is On the Horizon, So Be Positioned to Capture Increasing Demand as It Returns.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

SnapApp

APRIL 25, 2018

From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Companies are focusing on being transparent with their knowledge sharing (the good, the bad, and the ugly) and tailoring their communication that sustains ongoing conversations that nurture buyers over time – not the quick one-off high pressure sale. Two things: Growth marketing and blended AI. The stakes are high.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91