Only B2B

APRIL 3, 2024

Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Aberdeen

NOVEMBER 5, 2019

Programmatic advertising can be adapted throughout the buyer journey. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Is best-in-class intent data available? Program Ads Based on Device Intent.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Ideal e-tailer profile. Why we care.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.).

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.).

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120