How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
Programmatic advertising can be adapted throughout the buyer journey. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Is best-in-class intent data available? How is the ad invoiced (dynamic CPM is far better than fixed CPM)?
64 
Let's personalize your content