Content4Demand
OCTOBER 6, 2021
To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . Creating Value-Based Buyer Journeys. Today, we’re speaking with Randy Brasche, VP of Marketing at Folloze. What have they done?
Directive Agency
FEBRUARY 4, 2022
Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools.
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Martech
MARCH 10, 2022
More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Opportunity weighting: Sales and Marketing need to align on sales intelligence weighting at the account level (company) and the contact level (individual).
TrustRadius Marketing
MARCH 16, 2022
10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10 ImpactHero is priced at $200 per month for each campaign, with an AI tool that analyzes your content at different points of the buyer journey.
Engagio
AUGUST 9, 2021
As I’ve noted previously (see my blog post “ How To Attract and Engage the Attention of Your B2B Audience ”), buyers don’t want to be marketed to, and they’ll avoid forms and do everything they can to stay anonymous. Identify in-market accounts. Spikes in interest in a specific topic can identify when accounts are in-market.
TrustRadius Marketing
MARCH 23, 2022
10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10 ImpactHero is priced at $200 per month for each campaign, with an AI tool that analyzes your content at different points of the buyer journey. Click here to read Demandbase reviwews.
DiscoverOrg
SEPTEMBER 14, 2018
To see results from your account-based strategy, you need three things: strategy, marketing automation, and a CRM to track it all. (We In this session, DemandBase , Pardot, and Salesforce tag-team to walk you through the basic tech stack for your account-based marketing initiative.
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