Buyer's Journey, CPM and Forrester

How to Get the Most Value out of Your Programmatic Ads

Aberdeen

NOVEMBER 5, 2019

Programmatic advertising can be adapted throughout the buyer journey. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. What variables can you adjust (audience, time of day, device, buyer journey stage, creative size, etc.)?

Paid Search Agency

Paid Search Agency Lead Scoring Lead Ranking Ads

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

AMP Agency uses next-gen programmatic media buying tools such as Forrester, MRI, and Nielsen to get a robust understanding of the brand’s target audience. They build buyer personas to secure new customers and build existing customers’ loyalty. You should use programmatic ads to reach customers at every stage of the buyer's journey.

Advertising Agencies

Advertising Agencies Paid Search Agency Paid Content Ad Agencies

B2B Marketing Zone

How to Get the Most Value out of Your Programmatic Ads

Best Programmatic Advertising Agency: Top 6 Choices for 2022

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