Buyer's Journey Content Demonstrating Intent Forrester 
Only B2B
APRIL 3, 2024
Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.
Aberdeen
NOVEMBER 5, 2019
Programmatic advertising can be adapted throughout the buyer journey. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Is best-in-class intent data available? Program Ads Based on Device Intent. Align Your Channel.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 10, 2022
More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Ideal e-tailer profile.
DiscoverOrg
AUGUST 7, 2018
They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Spikes in content consumption on a given topic.
DiscoverOrg
AUGUST 7, 2018
They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Spikes in content consumption on a given topic.
Expert insights. Personalized for you.
71 
Let's personalize your content