Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Content should be helpful for both customers and buyers…everyone consuming it.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

Inbox Insight

OCTOBER 4, 2022

Key to achieving this is to understand where your prospect is along the buyer journey. Here’s a handy content map template to get you thinking about key considerations – challenges and opportunities, content and channels, at every stage of the buyer journey. Reading time: 4 minutes.

Top of Funnel 94

Top of Funnel B2B Sales Multi-Channel B2B 94