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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? “It’s incredibly simple in terms of the mechanism, but in terms of how, why, and where you gate a video? We all have buyer personas that want something different from our product. And she’s right.

Buyer Personas 50
Buyer Personas Video Marketing P2P Act-On 50
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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

No matter what your SEO experts tell you about search volume, traffic volume, broad-match searches and all that tech-speak you’ll hear; if your buyers are asking and talking about certain terms, you can’t ignore them in your keyword optimization list. IDENTIFY BUYER PERSONAS AND BUYER BEHAVIOURS.

Lead Generation 40
Lead Generation Search Marketing Lead Scoring Lead Ranking 40
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