Tailor Content to Buyer Personas with Choose Your Own Adventure Videos
Vidyard
DECEMBER 13, 2016
Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. The odds are stacked against you.
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