Buyer Personas Marketing Automation Marketing Automation Services P2P 
Vidyard
DECEMBER 13, 2016
Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. The odds are stacked against you.
LEADership
AUGUST 20, 2013
What must we do differently now to feed the research hunger of the B2B buyer? The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Talk to your field sales staff and front-line customer service teams.
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