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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Identify Your Personas. If you don't already have well-defined personas for your business, that's where you'll need to start. Connect with HubSpot :

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. You need to have a content lead capture plan that includes the following components: Format strategy: white papers, case studies, videos, blogs, infographics, ebooks, webinars.

SMB 100
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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. A Glimpse Inside The Mind of the New B2B Buyer - Marketing Genius Blog , March 3, 2010. Hubspot Review - LeadSloth , July 12, 2010. Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010.