Marketing Insider Group

NOVEMBER 17, 2020

However, you can’t dwell on your strategy and stop executing it because it’s not perfect. In general, the most successful ones have these attributes: Specific definition of goals and the KPIs (key performance indicators) you’ll rely on to measure effectiveness. Detailed and heavily researched buyer personas.

Marketing & Strategy 361

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 361

Marketing Insider Group

MARCH 6, 2023

And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. Behind-The-Scenes Who doesn’t want an inside look at the process behind delivering your products and services? The more involved your viewers feel in the process, the more interested they’ll be in making a purchase.

Video Marketing 289

Video Marketing Content Marketing Content Paid Search Agency 289

Hubspot

APRIL 3, 2013

Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas -- they're the personas of the people you do not want to target in your marketing. This is the VIP, red-carpet tactic we all know and love (or love to hate). 2) Leverage Exclusivity.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

JANUARY 15, 2021

So how do you implement this tactic successfully? Create negative, or exclusionary, personas. Let's start with something a little bit easier to swallow than just being a total grumpy pants: exclusionary personas. This is the VIP, red-carpet tactic we all know and love (or love to hate). Leverage a little exclusivity.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

Single Grain

APRIL 17, 2023

B2B SEO is a critical component of any successful digital marketing strategy, as its purpose is to put the brand in front of the right target audience to increase sales and brand visibility. By ranking in the SERPs, you get the chance to grab your target persona’s attention which can lead to higher conversions. Feel free to steal it.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

MARCH 2, 2020

97% of marketers report that video helps users understand their products or services better – and also helps to increase sales. Many teams set out to add video to their marketing strategy without having a clear idea of how much it's going to cost them or a clear idea of the process — especially pre-production. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Outgrow

SEPTEMBER 20, 2019

Lead Generation . Lead generation is always our primary objective and our first step. And lead generation is the process of collecting those leads. And lead generation is the process of collecting those leads. Interactive content is a great way to generate leads as opposed to static forms.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75