New Approaches To Understand Customers Needed In A Digital Transformation World
Tony Zambito
JANUARY 29, 2017
Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. Not particularly.
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