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Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging

The ROI Guy

According to a new research report, IT buyers have dramatically changed. Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.”

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. The more buying organizations are forced to do-more-with-less they adopt different business patterns”, says Mr. Santucci.