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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

.” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” ” — Amy Porterfield “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.”