Book Review: eMarketing Strategies for the Complex Sale
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. It’s critical at this stage to recognize the different personas you’ll need to appeal to in crafting a content creation strategy.
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