The Inside and Outside of B2B Buyer-Driven Experiences
Marketing Interactions
JULY 31, 2022
Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.
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