Engagio

NOVEMBER 1, 2018

Here’s Trish: ( view the video on YouTube ). So I’m a bit fan of predictive technologies, I’m a big fan of technologies that show buyer intent. So you can’t have 22 verticals on your target account list that require 22 different stories. ” In typical Trish fashion, her answer is no-BS.

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. DiscoverOrg – Has depth of data for verticals, locations, and contacts. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Kevin Indig

JANUARY 10, 2023

Google already surfaces key moments in search, and Youtube shows you peak engagement across videos. From a search engine perspective, the second query is much easier to monetize because advertisers likely address buyers. Another risk for Google comes from the corner of fine-tuned LLMs for specific verticals.

Verticals 52

Verticals PageRank User-Generated Content Amazon 52

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Segmentation allows marketing messages to combine buyer intent with demographics to create a personalized feel of communication.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. Sites like TechTarget and Capterra can only provide information on visitors to their sites and only cover certain vertical markets.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52