article thumbnail

Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

WordPress is my foundational platform for storytelling. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience. MarTech Tools That Drive Intent Data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems.

article thumbnail

Top 13 B2B Content Marketing Trends To Watch In 2024

SalesIntel

From AI’s evolving role in content creation to navigating the world of social media, we will explore the trends to look out for in content marketing. B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you put together an email or social media campaign around a new piece on occasion? Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you put together an email or social media campaign around a new piece on occasion? Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.