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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ The post Let Search Intent Lead the Way: 5 Intent Data Use Cases appeared first on DealSignal.

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

Utilize the platform’s capabilities to identify high-intent leads based on relevant keywords, industries, and firmographic criteria. – HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers.

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Blog: Matching AI to the Demand Unit Waterfall

Conversica

The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM). One of the reasons the model is so popular and successful is that it is focused on intent.

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The Proof is Out There: Experts Discuss the Reality and Future of Buyer-level Intent Data

NetLine

agreed, calling buyer-level intent data revolutionary for both marketing and sales teams: “If marketers and salespeople have the ability to spot individual buyer intent early and accurately, it revolutionizes the buying and selling process,” he said. And co-founder and CEO of Content Monsta A.