Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Are they accessing pricing data?

Buying Cycle 92

Buying Cycle Intent Ideal Customer Profiles Planning 92

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Third-party intent data is a different story.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Third-party intent data is a different story.

Intent Data 20

Intent Data Intent Bombora Dwell 20