Sending All Your Leads to Sales? These 3 Steps Will Boost Marketing ROI
SnapApp
OCTOBER 17, 2019
But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Marketers who send all of their leads to sales fail to prioritize leads according to the different levels of readiness buyers show when they convert from different channels.
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