Zoominfo

JUNE 2, 2021

Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. This example shows how Scoops reports on projects for searched companies.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions analysts are suggesting that companies should focus their outbound demand generation activities on in-market prospects. The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers. Here's why.

Demand 40

Demand Work Management Intent Data Features 40

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Where does that leave us?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Content4Demand

NOVEMBER 5, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Today, we feature a Q&A with Brian Giese, CEO of True Influence. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Hubspot

DECEMBER 23, 2022

Our team gathered 19 of the best sales prospecting tools on the market in 2023. Review key features and find out which will work best for you. Here you can both find prospects and leverage additional features to move them along the buyer’s journey. Custom prospect list building and management.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. By informing their ABM strategy with information captured via tags embedded within their website, Informatica was able to further qualify and contextualize their in-market prospects.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40