FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

MARCH 1, 2024

While it allows for the creation of multiple sequences (or cold email campaigns), there are significant limitations in place. This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 29, 2023

Differentiation from Competitors: Distinguishing itself from providers like ZoomInfo, SalesIntel’s commitment to auto-renewal best practices showcases its dedication to user satisfaction and ethical business practices. Customer service options are lacking as the database focuses on using AI instead of a personal touch to help clients.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. This high-value content is usually “gated”, requiring the participant to sign up through a Landing Page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84