The Starting 5 for a Winning ABM Strategy
DealSignal
MARCH 29, 2018
First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. This buyer’s guide provides a helpful checklist of questions to ask data vendors.
78 
Let's personalize your content