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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

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More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy

Madison Logic

Forrester finds that this has shaped their B2B buying behavior and attitudes, making millennials more likely to use digital and self-serve transaction channels than their older counterparts. data that another provider has provided) to determine buyer intent is equally unreliable.

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ABM 101: Intro to Account-Based Marketing

Madison Logic

The result is better engagement, faster sales cycles, and stronger relationships with accounts that will deliver more long-term value. Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. How Do You Get Started with ABM?

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Three Ways Intent Data Helps You Maximize the Effectiveness of Your Marketing Spend

Madison Logic

There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes. Marketers can also leverage data to u ncover each account’s most effective channels, content, and advertising to optimize ABM strategy and maximize impact and ROI.