Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

Buying Cycle 92

Buying Cycle Intent Ideal Customer Profiles Planning 92

NetLine

MARCH 7, 2022

To better understand the kind of insights NetLine’s Intent Discovery delivers, let’s further define buyer-level intent. What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PureB2B

MAY 19, 2022

Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. Content syndication is the process of republishing and sharing valuable content to raise brand awareness, increase demand, and win more leads.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52