Remove Buyer Intent Remove Curation Remove Demonstrating Intent Remove Leads
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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How can intent data help marketers build content that's customized for unique accounts and target buyers?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Services or people that implement content curation are called curators.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Services or people that implement content curation are called curators.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. If you’re looking to partner best-in-class data with the leading ABM platform, request a Terminus demo now.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. If you’re looking to partner best-in-class data with the leading ABM platform, request a Terminus demo now.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.