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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Solution : True Influence Marketing Cloud (previously InsightBASE) intent-based account acceleration platform After researching and reviewing multiple providers, Imprivata decided on the True Influence solution. How can intent data help marketers build content that's customized for unique accounts and target buyers?

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Each publisher or website also asks for consent from their visitors on their first touch. .

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Each publisher or website also asks for consent from their visitors on their first touch. .

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

There are three main use cases: Identify early buyer interest : Intent data helps identify which companies are actively researching your solution – before they fill out a form on your site or engage with your sales or marketing teams. 2 billion devices and millions of prospective buyers. Find out now.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

There are three main use cases: Identify early buyer interest : Intent data helps identify which companies are actively researching your solution – before they fill out a form on your site or engage with your sales or marketing teams. 2 billion devices and millions of prospective buyers. Find out now.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.