TrustRadius Marketing

OCTOBER 3, 2022

Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors. Because downstream intent data is essentially first-party data made available mostly from review platforms, it contains direct and actionable buyer intent.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. Bottom-of-the-funnel and in-market buyers. Intent data can come from first-, second- or third-party sources, and there can be additional differences between these sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. Intent Data in a Nutshell. Request Demo.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Heinz Marketing

JULY 9, 2021

Cons: Not very appealing learning curve in comparison with other marketing tools. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Reporting is tedious.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137