Madison Logic

FEBRUARY 10, 2023

While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach. So how do you build a TAL of the right companies and personas to engage? Which company verticals have you seen the most difficulties in selling to?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops. Image courtesy of Bombora.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

AUGUST 30, 2023

Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business. What is Intent Data? Intent data is a type of market intelligence that shows which leads or accounts are actively researching topics related to your business.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. A satisfied customer is rewarded for the advocacy they perform for the company. Either operated by a single person or a group from the same company. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. A satisfied customer is rewarded for the advocacy they perform for the company. Either operated by a single person or a group from the same company. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84