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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? Buying a B2B List. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Potential providers: ReadyContacts or ReachForce. Media buying email lists Email email lists list builds List Rental' Renting a B2B List.

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A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Biggest Obstacles to Marketing Automation Success.

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A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Make it effortless. Ask for referrals.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

You’ll want to fill out these accounts and buying centers with specific contacts based on your ideal buyer profiles. Purchased contact data– buying laser-focused lists from reputable data providers such as ZoomInfo, Dun & Bradstreet, LeadGenius, etc. ReachForce. This is arguably THE most important decision you’ll make.

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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

Marketing can nurture quality leads and prepare sales’ buyers at every stage of the buying journey. According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Marketing can defend and uphold the brand sales is carrying toward the goal.