The Point

OCTOBER 25, 2016

But no company that I know of paved their way to marketing success solely by buying software. Issues that, alas, take more work than writing a purchase order for new software. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas?

Buy 100

Buy Telemarketing Top of Funnel Demand Generation 100

The Point

APRIL 26, 2018

The lure of intent data is learning which companies are going to buy from you and when. In the consumer world, for example, if you look at something online: a shirt, a tablet, you’re likely to see retargeting ads trying to push you to complete that purchase. Purchases are a lot more expensive and involve many more parties.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

DECEMBER 11, 2018

ABM is typically best-suited for companies selling complex solutions to buying committees at large enterprises. These are not impulse purchases. ABM technologies lend efficiency, accountability, and scalability to the process. Ignoring the buying cycle. Nowhere is that more true than with ABM. Click To Tweet.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157