Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 30, 2010

There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Quick review: stage-based measurement tracks the ability of marketing programs to move leads through stages in the purchase process. And, here's a funny picture.

Budget Programs 120

Budget Programs ROI Forecasting Statistics 120