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Content and the Health Industry: A Guide to Success

ClearVoice

Infographics that illustrate trends and relevant statistics. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. Humanizing the experience can be an incredibly powerful technique for health care companies and marketers. e-newsletters.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# Anonymous I’m a huge proponent of storytelling.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.