Customer Experience Matrix
JUNE 19, 2015
The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. David Hurley, the open source industry veteran behind Mautic, argues that marketing automation has just now become widely enough understood for many marketers to purchase it without a lengthy sales cycle.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 19, 2008
We do, after all, want people to buy this thing. Marqui is a special case because they fell on financial hard times and the assets were recently purchased.) Yet there are so many more vendors I could add. How to choose? The general rule is pretty obvious: pick the vendors that people are most interested in.
Customer Experience Matrix
AUGUST 2, 2011
Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results.
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Most sales cycles can universally be boiled down to 3 distinct stages in the sales cycle: awareness , evaluation , and purchase. And so on and so forth. Make sense?
Online Marketing Institute
JULY 31, 2009
In fact, 88% said Web sites were important in helping them decide what to buy. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The data has to flow back and forth and not dirty up the pipeline with raw leads.
NuSpark Consulting
NOVEMBER 10, 2013
Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Likewise if you don’t have marketing automation, then you’re not sending quality content to prospects when they move through the buying cycle, and thus you’re missing sales opportunities.
Expert insights. Personalized for you.
120 
Let's personalize your content