Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Can they succeed where Genius and LoopFuse did not? Both of the acquired vendors had bright prospects at one time but fell by the wayside.
LeadSloth
AUGUST 10, 2010
Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. Let’s first look at the features of the free versions: Loopfuse. And of course, that’s what Loopfuse and Genius.com hope for. Tags: marketing automation genius.com loopfuse. How Much Is Free? Genius.com.
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Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. So buying a couple of hours or days of service each month really does save time and money. It also gives access to more expertise than a small marketing department could ever build internally.
Customer Experience Matrix
JUNE 19, 2015
The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Starting this week, users can also buy a Pro version of AllydeMautic for $12 per month. See this post for more on that.) Or maybe it’s just a matter of timing.
Customer Experience Matrix
FEBRUARY 4, 2009
See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.
Customer Experience Matrix
NOVEMBER 19, 2008
We do, after all, want people to buy this thing. Yet there are so many more vendors I could add. How to choose? The general rule is pretty obvious: pick the vendors that people are most interested in. Of course, you want some wiggle room to add intriguing new products that they may not know about.
Customer Experience Matrix
AUGUST 2, 2011
This contrasts with the high-tech, business-to-business marketers who still buy most marketing automation systems. In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse.
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