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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. 8 Hidden PPC Reports to Find Out” by Aaron Levy. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. >>Back to top.

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The Complete Guide to Online Video Advertising

Outbrain

More and more marketers are using advanced solutions like Outbrain Smartads Scroll-to-Watch and Click-to-Watch video ads, in which the viewer actively opts-in to watch, and regains control over the online experience they want to have. Check out this case study to see how it works. YouTube relies on in-stream ads , for example.

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Programmatic vs Performance Marketing: Understanding the Risks and Potential Returns

Digilant

In an effort to optimize toward specific campaign goals, advertisers are opting for different formats and payment models of digital advertisements to suit their needs better. Advertisers might find it difficult to differentiate the two and figure out which one will work best for their goals as they both have unique risks and rewards.

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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

What’s great about customer education is that it has many uses and benefits: You may also be interested in: * The Anatomy of an Effective SaaS Lead Generation Strategy. * Helping a user go from beginner to expert with your product will lead to a loyal customer in the future. For instance, are you in need of more qualified leads?