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Content Marketing Trends Taking Us into the Future

It's All About Revenue

Compelling video assets have become one of the the best ways for your brand to offer unexpected value and humanize the buying process. pieces of information before a customer makes a purchase. “I already have a YouTube channel!”, Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

“Our goal is to lead the industry in matters of privacy protection.” Do Klout Perks drive purchases? ” This score may be able to forecast buying behaviors based on patterns in an influencer’s audience. But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. Privacy.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

But they may not fill out a form and become a lead right then and there. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them.

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Only a few of those people are in a position to buy your product." So he went from spending $750,000 a year on advertising to a greatly reduced $100,000 budget in 2012. Why would I spend my paid ad budget on a term that costs me $20 per click and drives unqualified traffic, when I can blog about a term that drives people who are ready to buy and get 120 inbound links along with it?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Social Media Revolution by YouTube. making buying decisions. YouTube now.

The 6 Most Important Issues in Social Media

Manhattan Marketing Maven

Maybe you shouldn’t use the same message or the same offer in your 140 character tweet, your posting to your Facebook brand page and the video you upload to YouTube?   After some fancy math, they credit influence to people whose postings are re-tweeted often or whose cited URLS are clicked on frequently which “leads to the possibility of discovering influential individuals within a network.” Virtue pegs it at $3.60 per fan by taking a media buying perspective. Syncapse surveyed users about purchases to come up with a $136 estimate.   Differentiation.