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SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members, followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Social Media Revolution by YouTube. making buying decisions. YouTube now.
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| | HUBSPOT
JANUARY 31, 2012 What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
Only a few of those people are in a position to buy your product." Yale Appliance's Sheinkopf started targeting long tail keywords in his blog posts when he realized the important term ' counter depth refrigerator ,' with a monthly search volume of 8,700, was more valuable to him than purchasing listing positions through PPC for terms like 'refrigerator.'. Image credit: goldberg.
| | MANHATTAN MARKETING MAVEN
SEPTEMBER 12, 2010 The 6 Most Important Issues in Social Media
Maybe you shouldn’t use the same message or the same offer in your 140 character tweet, your posting to your Facebook brand page and the video you upload to YouTube? After some fancy math, they credit influence to people whose postings are re-tweeted often or whose cited URLS are clicked on frequently which “leads to the possibility of discovering influential individuals within a network.” per fan by taking a media buying perspective. Syncapse surveyed users about purchases to come up with a $136 estimate. Differentiation. MySpace has 60 million.
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