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Demandbase + Engagio: B2B Will Never Be the Same

DemandBase

One in which marketing and sales teams start moving as one, with a single set of data and insights, orchestrated across the entire buying journey. To create the world’s best B2B CDP, Demandbase delivers best-in-class intent, proprietary IP matching and 3rd party data from websites and advertising. Defining the Category.

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How (and Why) to Personalize Content on the Web

Adobe Experience Cloud Blog

Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. But one of the biggest use cases for personalization is on your website. Geo-location (down to the zip code).

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B2B Category Creators Episode 9 Transcript

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Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. It’s about product experience management.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. How much ad space inventory to buy. 2) Faster Customer Service.