(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak
ANNUITAS
MARCH 19, 2020
Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.
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