Buy Disintermediation Product Wikipedia 
Biznology
AUGUST 2, 2013
Photo credit: Wikipedia. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. When it became apparent that Dell was using direct buying to its advantage and was rapidly gaining share in the PC market, IBM had to change its strategy.
B2B Marketing Zone Posts
OCTOBER 5, 2010
This is an admirable goal, as prospects are looking for experts, not just products or solutions. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. Disintermediation (3). However, becoming a thought leader takes a bit more effort than you may think.
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