The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Metadata

FEBRUARY 22, 2021

My biggest challenge was that buying center. More like, do they believe me, that someone’s ever going to own this and buy it? I think COVID just drove a ton of dollars in the digital and really coalesced our buying center. It doesn’t exist as much in the SMB. The internet is about disintermediation.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52