Webbiquity

JANUARY 15, 2010

Marketing and sales were still largely in control, but buyers were entering sales cycles with more and better information. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. This is not necessarily bad news for sales.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

SEPTEMBER 7, 2010

“Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Ask yourself and answer these questions: Do I understand my buyers’ buying cycle?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 14, 2010

The buying process has fundamentally changed. Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# They expect sales and marketing pros to be using the web as well to understand their problems before the sales conversation even starts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 9, 2010

If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100