Buy Differentiation Positioning Pricing 
Tomorrow People
FEBRUARY 8, 2022
What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.
Tomorrow People
SEPTEMBER 27, 2022
These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Finding the answers to these questions will help you draw inferences about their overall positioning within the market, which will come in handy when you’re trying to position your own product.
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Tomorrow People
SEPTEMBER 27, 2022
These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Finding the answers to these questions will help you draw inferences about their overall positioning within the market, which will come in handy when you’re trying to position your own product.
Tomorrow People
FEBRUARY 14, 2022
Once you’ve gathered insights on all of the above, you should be in a good position to begin deciding other important components of your go-to-market strategy, like your pricing model. According to Gartner, a B2B buying group typically consists of 6 to 10 decision makers. Determining who they are can be a challenging task.
Tomorrow People
MAY 24, 2022
This is especially important in a B2B context because the buying process requires a higher level of psychological involvement from not one, but multiple decision-makers. There is one important thing that differentiates post-launch from pre-launch, and it’s to do with qualitative feedback. Things can slip away quickly otherwise!
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