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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

b) Optimum Email Deliverability. Marketing automation solutions not only ensure that your messages are being delivered but also figure out & fix the low deliverability rates. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., c) Landing pages.

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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. Next week, my interest might be on email deliverability. Sadly, I won’t be buying my own island any time soon. First, what is intent data?

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Pro tip – stay away from purchasing lists.

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Alinean Launches Interactive White Papers

The ROI Guy

The basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 65% of early stage buyers and 61% of middle stage buyers (SiriusDecisions -2010).

Paper 40
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Account-based Marketing Benchmarks: Blocks for a Solid Foundation

DealSignal

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The importance of data quality If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates.

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Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

ClearVoice

Although both teamlancing and outsourcing share similar characteristics, such as using external sources to perform a specific task, function, or produce a deliverable, teamlancing is a little different. Professionals work independently or in silos with little to no interaction or collaboration with the buying individual, firm, or agency.