The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. The post Where is B2B data-driven marketing headed? No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

NOVEMBER 27, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. As marketers, we use offers and other incentives to get them to give up their contact info.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Well, as Tolstoy never said, all good customer databases look alike, but every decision system is different.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

VisitorTrack is one of our products, as you've referenced above. As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments. I am the CEO of netFactor.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40