Remove customer

eTrigue

article thumbnail

The Need for a Demand Center

eTrigue

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. What’s Driving this Change? To accomplish this critical objective, marketing needs to substantially raise its game.

Demand 78
article thumbnail

Is the quality of your data hindering your ABM success?

eTrigue

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail. Second-Party: Acquired from a trusted partner.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing vs. Marketing Automation

eTrigue

Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. Put yourself in your ideal prospects shoes, you can visualize what they are looking for at each step of the buying process.

article thumbnail

How to Use Short Captivating Videos to Boost Sales

eTrigue

Are you using videos to attract customers and boost sales? Integrating a video into your sales letter is one of the best ways to persuade your audience to buy a product. Compelling video content grabs a customer’s attention and sustains it through the end of the video. Their customers responded, and now the results are amazing.

article thumbnail

4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. They might say the same exact phrase 100 times a day to their customers, but when they say it to you, you feel most welcomed. Digital experiences are the same. Keep it light.