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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.

Marketing Analytics Tools

Marketing Analytics Tools Paid Content Lead Generation Analytics

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

JULY 16, 2021

Lead Generation : Target users who have engaged with your lead ads. You can create a lead generation audience from form views — i.e. when a user views a form — or form submissions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts.

Paid Search Agency

Paid Search Agency Ads Top of Funnel Campaigns

B2B Marketing Zone

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

How to Launch a TikTok Ads Campaign for E-commerce

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