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Marketing Insider Group
JUNE 3, 2010
Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Instead create personas of people that buy your solutions or products. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know them all.
markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.
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Industrial Marketing Today
MAY 11, 2010
Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Company news and industry SIC codes tied for third. All Rights Reserved. Resources
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved.
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?
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